Compare Listings

Listing Preparation

Before the Listing Presentation, make sure you have the following info:

Record basic details

We’re kicking off the real estate sales process with a nice and easy step; you need to start by calling the prospected seller and ask the right questions to get prepared for the listing appointment, begun by recording the details of the property and its sale. Do so by filling out the form fields below.

Property owner details

Property Owner Email

Listing agent details

Property details

Bedroom & Bathrooms
Property Shape
What is the motivation to sell?

Record condition of the property

Before listing the property for sale, it must, of course, be in tip-top shape. Make sure to ask the seller what is the home status and condition and how long it would take to get it ready to show. (you can also let them know you will guide them on the home listing consultation)

If the property hasn’t been staged or cleaned yet, not to worry. We’ll help you get it done.


Conduct a comparative market analysis

It’s now time to complete a comparative market analysis so you and the seller can define and evaluate an optimal price for the property at the presentation. 

There are a number of important components of the analysis that must be taken into consideration.

Save and Send the report

You can read all about how to complete a comparative market analysis here.

Call Client and schedule the Listing Appointment.

Present analysis to the seller

Take the time to carefully review the market analysis report with the seller.

Walk them through every section of the report, describing the methods you used to gather the data and explaining why it is useful information for valuing their property.

Agree on a listing price

Once you have reviewed the market analysis with the seller, agree on a listing price so you can move on to signing a listing agreement and getting the property on the market!

Listing Agreement

Issue listing agreement

It’s time to issue a listing agreement. This will grant you the authority to act as the property owner’s agent in the sale of the property.

The listing agreement should include the following 10 items:

  • 1
    Beginning date and termination date
  • 2
    Property owner’s name and contact info
  • 3
    Address of the property for sale
  • 4
    List price
  • 5
    Listing type (exclusive right-to-sell, exclusive agency, or open)
  • 6
    Amount of compensation offered to the broker (flat fee or percentage)
  • 7
    Terms and conditions
  • 8
    Dispute resolution
  • 9
    Authorization for the broker to cooperate
  • 10
    Authorization for the broker to reveal or not to reveal

Receive signed listing agreement

Send a copy to your client

Once the listing agreement has been signed, it’s essential that you send a copy to your new client for their own record-keeping purposes.

Stage the property

Before you do anything else, you need to make sure that the property is staged correctly either by a professional staging company or the seller’s .

This should be discussed with the seller, as they will have to do it themselves.

If they are reluctant, be sure to bring up the potentially significant boost to the property’s retail price.

We have compiled an easy-to-follow Home Staging Guide which you can forward to the seller without hassle.

Clean the property

Ensure that the property is thoroughly cleaned and ready to be presented both online and in person.

This should, as with staging, be discussed with the seller as it will be their responsibility.

Remind them that a thorough cleaning can boost property prices by a surprising amount, which is desirable for both you as the agent and the seller.


Sales Listing

List the property for sale

Now you need to list the property for sale. Important details are stated below.


Agent Name: 
Agent Email: {{form.Listing_agent_email_address}}
Agent Phone: 

Listing Price: {{form.Listing_price}}

Record the listing URL in the form field below.


Schedule an open house

Now is the time to market the property and get fully interactive with potential buyers by hosting an open house.

If you’re unsure about why hosting an open house is a great idea, here are 5 reasons why.

This can be easily achieved by running through our House Viewing Checklist.

Confirm private viewings

Confirm prospective buyers who are interested in scheduling a private viewing.

Then run the House Viewing Checklist to execute the viewings in the most efficient and professional way you can.

When a potential buyer expresses interest in organizing a private viewing, it’s important to gather as much information as possible regarding their search criteria. This will help you evaluate their suitability and tailor the viewing to emphasize aspects that they are most likely to find appealing.

Receiving Offers

Issue purchase agreements

Whilst it may seem over the top, a purchase agreement needs to be issued for every offer and signed by the potential buyer.

The purchase contract should include the following sub-checklist items:

  • 1
    Identification of the parties
  • 2
    Description of the property
  • 3
    The offered purchase price
  • 4
    The initial cash down payment
  • 5
    The length of the payment term
  • 6
    The deposit amount
  • 7
    Any contingencies that must be met before the sale can go through
  • 8
    The prospective date of closing
  • 9
    The signatures of each party


Receive signed purchase agreements

Save copies of the purchase agreement as necessary using the form fields below for safe keeping.

Negotiating The Sale

Discuss offers with your client

All offers should have been relayed back to the seller and documented in writing. The next step is to discuss them with the seller and decide how you’ll be moving forward. 

Consider how long the property has been on the market and any potential recent (and similar) sales to judge the worth of the offer.

Discuss offers with your client to help them through the process, much in the same manner as when you advised them on the initial property price.

Do not stop marketing or showing potential buyers around the property; whether this offer is the one which will be taken or not, do not rely on it going through.

Respond to the offers

Once you have discussed the offer with the seller, it is your responsibility to contact the buyer and either relay their acceptance or provide a counter-offer. Once again, record the offer in writing.

If this counter-offer is further negotiated upon, keep relaying offers to both parties and answering any questions either may have. Bear in mind that negotiations may not be entirely based on price; aspects such as concessions, financing and timing can all be altered to suit both parties.

Do this until negotiations end and a final offer is accepted and confirmed by both sides.

Agree on price and terms

Record both a copy and vital details of the accepted offer using the form fields below.


Schedule inspection for the buyer

The sales process is almost at an end; time to arrange a date and time for the buyer to conduct their own final inspection of the property

Obviously, the time should be agreed upon by both the buyer and seller.

Conduct any post-inspection negotiations

Self-explanatory to the utmost, you need to conduct any necessary negotiations after the property inspection on the buyer’s behalf.

This step may not always be necessary, largely being dependent on your initial property assessment and the information given during the sale. If you have already disclosed any problems with the site or building then there will usually not be any points on which the buyer can further negotiate.

If, however, negotiations are required then you must relay offers between the buyer and seller until a satisfactory conclusion is made.

Oversee the exchange of contracts

Although this task can also be carried out by a legal representative or consultant on the seller’s behalf, it is possible that you, as the agent, will have to exchange contracts (purchase agreements) between the buyer and seller.

Not only does both party need to sign the contract of sale, but a copy of the signed document needs to be given to both sides within 24 hours of signing. Ensure that the buyer pays the required deposit on the property.

Whilst much of the closing procedure is handled by the buyer and seller’s legal representatives, the closing documents on the seller’s side include:

  • 1
    The HUD-1 settlement statement
  • 2
    A certification of title
  • 3
    The deed
  • 4
    Loan payoff
  • 5
    Mechanic’s liens
  • 6
    Bill of sale
  • 7
    Statement of closing costs
  • 8
    Statement of sale

Remove the property from marketing

Only once contracts have been exchanged, the settlement period is over and the property is technically sold should you remove it from marketing campaigns. Ensure the buyer is given any keys to the property

Congratulations to both you and the seller – this Real Estate Sales Process checklist is complete and you’ve successfully sold you property! Now get ready to start the process all over again!